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													Channel  : UHF
"If there had been four VHF outlets in the topmarkets, there's no question DuMont would
 have lived and would have eventually turned
 the corner in terms of profitability. I have no
 doubt in my mind of that at all."
 The FCC's Dr. Hyman Goldin, in an interviewwith Gary Hess in 1960 (see Channel 11).
 
 
 One of the factors hampering DuMont in the development of
 its television network was the "freeze" on new TV stations imposed by 
the FCC in 1948, and the subsequent decision to allocate UHF channels to
 television. In assigning television channels to various cities, the FCC
 found that it had located a number of stations too close to each other 
(channel 4 in Lancaster, Pennsylvania, for example, was too close to 
other stations on channel 4 in New York City and Washington, D.C., 
resulting in interference.) At the same time, it was becoming evident 
that the existing spectrum of twelve VHF channels, 2 through 13, was 
inadequate for nationwide television service. The FCC, therefore, 
decided to call a halt to approving new TV stations while it 
investigated these problems. DuMont's WDTV, granted a construction 
permit in 1948, was one of the last television stations to be authorized
 before the "freeze" took effect. What was intended as a six-month moratorium on the 
authorization of new television stations dragged on for years, as the 
allocation of UHF channels and the possibilities of color television 
were debated. DuMont, believing that UHF would not be competitive for 
years, and hoping to establish more VHF network affiliates in large 
cities, submitted to the FCC in 1949 a document titled A National 
Television Allocation Plan, which proposed that the top 100 markets each
 be allocated four VHF channels (one each for CBS, NBC, ABC, and 
DuMont), and that additional UHF channels then be assigned to the 
largest cities as needed, as well as to smaller markets. This would have
 placed DuMont on an equal footing with the other three networks in most
 cities, but it also would have greatly displaced existing stations, and
 the plan was never adopted. (One can certainly understand why VHF 
broadcasters in cities like New York and Los Angeles would have lobbied 
hard to avoid moving to the UHF band.) The "freeze" was finally lifted with the issuance of the 
FCC's Sixth Report and Order in 1952, by which time 108 VHF TV stations 
-- most of them well-established and profitable network affiliates -- 
were on the air in the United States. The Sixth Report and Order 
required some existing TV stations to change channels (WDTV was one of 
these, and switched from channel 3 to channel 2 on November 23, 1952), 
but only a few existing VHF stations were required to move to UHF, as a 
handful of VHF channels were deleted in places like Peoria, Fresno, and 
Bakersfield to create markets which were UHF "islands." The report also 
set aside a number of channels for educational television, which 
hindered ABC and DuMont's quest for affiliates in markets where VHF 
channels were reserved for non-commercial use. Most significantly, however, the Sixth Report and Order 
provided for the "intermixture" of VHF and UHF channels in most markets,
 which in the 1950's was an unmitigated disaster. UHF transmitters were 
not yet powerful enough, nor receivers sensitive enough (if they 
included UHF tuners at all), to make UHF viable against entrenched VHF 
stations. In markets like Youngstown, Ohio, Scranton/Wilkes-Barre, 
Pennsylvania, and Fort Wayne, Indiana, where there were no VHF stations 
and UHF was the only TV service available, UHF survived. In other 
markets, which were too small to financially support a television 
station, too close to VHF outlets in nearby cities, or where UHF was 
forced to compete with more than one well-established VHF station, UHF 
had little chance for success. 
While it is almost unheard-of for a television station to
 go dark today, in the 1950's the demise of UHF TV stations was 
commonplace. In Broadcasting The Local News, Lynn Boyd Hinds 
tells the story of WENS, channel 16, a UHF station in Pittsburgh which 
tried to compete with DuMont's WDTV. Dan Mallinger, a former WENS 
employee and later the head of Pittsburgh's AFTRA chapter, explained to 
Hinds why so many UHF TV stations signed off in those early years: There weren't any viewers. At that time, no TV sethad a UHF band on it. You used to have to get a little
 box, a converter. And you hooked the converter into
 the TV set and then you had to tune it, fine-tune it.
 And you never got a fine-tuned picture. It was always
 fuzzy. And nobody bothered to buy them. So I
 remember at one point the station bought a couple of
 hundred of them and went around and gave them
 away to all the ad agencies. At least the agencies they
 were trying to sell could see it. And everybody at the
 station got one to take home. But there was no
 viewership, none whatsoever.
 
1953 Philco UHF converter(author's collection)
Realizing that under the terms of the Sixth Report and 
Order, its future depended on the success of UHF, DuMont bought a UHF 
station in Kansas City and attempted to make it viable. The tale of 
DuMont's venture into UHF ownership is brief, but enlightening. Television Digest announced the acquisition in its issue of January 2, 1954: 
													DuMont became the first network to go into UHFwhen it acquired Kansas City's KCTY (Channel 25)
 from UHF pioneer Herbert Mayer's Empire Coil
 Company at 12:01 a.m. New Year's Day. DuMont
 already owns three VHF (stations).
 The transaction came suddenly, was first broached onDecember 29, and approved by the FCC at a special
 meeting on December 31. DuMont took over all
 equipment and a full 5-year lease on the real estate, as
 well as station's obligations, for a nominal cash payment
 of $1. The station is well-equipped, even to a remote
 unit, has specialized in local originations, (and has)
 cost its owners some $750,000 to date in equipment,
 property, and operating losses.
 DuMont immediately dispatched Donald McGannon,its assistant director of broadcasting, to supervise the
 changeover, and announced that the acquisition will
 put the "DuMont network, research and manufacturing
 divisions in a position to study at firsthand the problems,
 both financial and commercial, faced by (UHF) station
 owners." KCTY's staff will be retained intact, at least
 for the time being.
 The network will funnel 21 of its shows to the stationweekly, and plans to begin a large-scale campaign to
 add to the claimed 60 to 70 thousand UHF-equipped
 sets in the area. It's also understood the station will
 get the first 15 kw DuMont UHF transmitter, when
 available (it now has an RCA 1 kw transmitter).
 In the same issue, Television Digest also reported some of the problems faced by KCTY's previous owner: 
													Kansas City was (Empire's) second UHF venture,its first under the gun of VHF competition. When
 KCTY went on the air last June, the only other station
 there was pre-freeze WDAF-TV, and other VHF
 applicants appeared to be headed for endless FCC
 hearings. But mergers and dropouts quickly resulted in
 three more VHF rivals...who were able to grab
 off most of the local business due to VHF's greater
 coverage in heavily VHF-saturated Kansas City.
 Vast efforts and funds were poured into the UHFstation in an attempt to gain a foothold, but within a
 month, it was evident that the public wasn't willing to
 convert fast enough when it could get the programs of
 three networks on VHF (KCTY had DuMont).
 KCTY went on the market, first at $750,000, then$400,000, finally $300,000. There were no takers at
 any price -- nobody even willing to name his own
 figures.
 (Empire Coil owner Herbert) Mayer considered goingoff the air and salvaging what he could from the sale of
 his equipment and property -- which would have been
 a better deal financially than the DuMont transaction --
 but decided such a move would have a depressing
 effect on UHF.
 DuMont's ownership of KCTY, however, did not last very long. On February 13, 1954, Television Digest reported: 
													DuMont this week decided to abandon its UHFexperiment in Kansas City in the interest of "sound
 business judgment." The sudden announcement at
 week's end told of (DuMont's) decision to close down
 KCTY (Channel 25), which it acquired just six weeks
 ago from Empire Coil Company for $1 ...
 The network said it had studied the situation carefullyand concluded Kansas City viewers were adequately
 served by their three VHF outlets. The statement by
 Dr. Allen B. DuMont stressed that the problems were
 "peculiar to Kansas City and not necessarily fundamental
 limitations of UHF broadcasting in general."
 KCTY will turn off (the power) February 28th tobecome the third UHF station to go off the air --
 out of a total of 130 UHF starters. The other two
 were Roanoke's WROV-TV and Buffalo's WBES-TV.
 Former DuMont managing director Ted Bergmann summed up the company's experience with KCTY in Jeff Kisseloff's The Box: It had no audience...It cost us a quarter of a million(dollars) to shut it down. It proved that UHF could
 not compete with VHF.
 There would be many more UHF failures in the next few 
years to prove Bergmann right -- and DuMont would be involved with many 
of them. In 1953, DuMont touted WGLV-TV, channel 57,
 in Easton, Pennsylvania (a suburb of Allentown) as a high-power UHF 
installation which was "100% DuMont equipped." This was, asserted 
DuMont, the future of UHF television. Nevertheless, WGLV faltered when 
the three Philadelphia VHF stations were permitted to build new, tall 
transmitting facilities at Roxborough, providing primary coverage of 
Allentown. WGLV and two other UHF stations in the market, as well as UHF
 stations in adjacent markets like Atlantic City and Reading, Pennsylvania, quickly folded. 
The UHF crisis soon drew the attention of Washington, 
where, in 1954, the U.S. Senate held hearings on UHF, and where DuMont 
made a last stand for the future of its faltering TV network. (DuMont's 
testimony at these hearings is available in its entirety as an appendix 
in Ted Bergmann's book.) In the end, however, the hearings accomplished 
very little. By 1960, according to Lynn Boyd Hines, there were only 75 
UHF stations still on the air -- out of more than double that number 
which had originally signed on -- and countless UHF channels left vacant
 due to applicants dropping out, or construction permits which were 
never built. It would take the FCC's "all-channel" legislation of 1964, 
which required all newly-manufactured TV sets to be able to tune UHF 
channels, to finally begin to make UHF profitable and successful. This 
action came too late to save the DuMont network. Ironically, in the early 1960's, the FCC made a few 
changes to the VHF channel allocations table in order to accommodate 
ABC, which was still suffering from a lack of VHF affiliates in several 
key markets, but DuMont's fate had been sealed years earlier. As 1955 
approached, the end was in sight. For a listing of long-dark UHF stations, many of which were DuMont network affiliates, see Appendices Ten and Eleven. (With regard to this particular page, the author wishes 
to acknowledge his indebtedness to several articles which appeared in 
consecutive issues of the Community Antenna Television Journal (CATJ) in
 1974 or 1975. Although uncredited, these articles were almost certainly
 the work of CATJ editor-in-chief Robert B. Cooper, Jr. The author 
committed much of this material to memory at the time and has 
paraphrased some of Cooper's work on this page. Also, the above excerpts
 from Television Digest have been revised and edited for punctuation, capitalization, and clarity.) Go to Channel 7: Finale |  |